Company Background
United Research China is formed by bringing together some
of the most experienced market research professionals in China and
several distinguished overseas consultants.
Two of our founders set up and operated Guangzhou Market Research
(GMR), the very first market research organization in China in
1988.
In 1992 they formed the first market research joint venture in
China with an international research company. They have managed
the JV in Guangzhou until early 1996.
In 1996, United Research China was set up in Guangzhou, Shanghai
and Beijing with the participation of over 30 well qualified and
experienced market research practitioners. Offices in Hong Kong
and Chengdu also opened in the same year.
United Research China was the first employee owned partnership
of market research practice in China. All our key managers are
equity partners of the company.
Our Certification
- Qualified as the Class-A research agency for multinational
investments in China
- One of the few ESOMAR members in the People's Republic of
China
- The member of the China Marketing Association
- The member of China Nonprescription Medicines Association
- The member of the Chain Store Branch of China Pharmaceutical
Commerce Association
Our Mission
Our goal is to deliver a valued-added market research
service in China that gives our clients the most handsome return
for your research investment.
Our total effort is devoted to:
1. Ensuring our work strictly meets the highest quality standard.
2. Responding with the fastest turnaround time.
3. Providing actionable marketing recommendations based on an
in-depth understanding the China market and the Chinese consumers.
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