Research International China is a joint venture
between South China Marketing Research Ltd (SCMR) and Research
International Group Ltd. It represents a unique blend of international
experience and local insight.
SCMR was established in early 1990, and was the first business
consultant in China. It is the largest domestic marketing research
agency, the head office is in Guangzhou with branches in Shanghai,
Beijing, Chengdu, Shenyang, Wuhan and Dalian. Research International,
the world’s largest custom research agency was established
in the UK in 1973. It now has full-service offices in over 50
countries and experience in over 130 countries.
Staffing
The company has the first generation of China market
researchers on their staff working across the seven offices and
engaging in research in five main areas: Qualitative consumer
and business research Quantitative consumer research, Media research,
Retail audits and census industry studies. With years of experience
in research the China market, they have acquired a deep understanding
of China consumer language, psychology and behaviour.
Specialisms
RI China provides a comprehensive range of market research
services, including:
- Product / package / price testing
- New product development
- Usage & attitude studies
- Investment feasibility studies
- Management studies
- Advertising: pre- and post-tests and tracking
- Business Research/CATI CAPI
The RI branded techniques are applied in our research projects:
MicroTest, Locator, Equity Engine, Brand Navigation, BrandSight
Gallery, PubliTest, TRACE, SMART, Category Management. We also
have a dedicated team on internet research.
Clients
RI China works for a range of major multi-national, joint
venture and local clients, covering a large variety of market
sectors:
- Fast moving (packaged) consumer goods
- Consumer durables
- Business-to-business services
- Automotive
- Advertising agencies
- Tourism
- Banking
- Advertising and media
- Retailing
- Transportation & Communication
- Photography
- Electrical goods
- Medical & Pharmaceutical
- IT
- Healthcare
- Cosmetics
- Personal products
- Detergents
- Food and Drink / beverages
- Confectionery
Facilities
The company has nine discussion rooms (in each of the
China offices). Each one is equipped with a one-way mirror and
video facilities. |
