MIMR offers comprehensive quantitative and qualitative research services. We have extensive experience in all phase of data collection, including business-to-business and consumer. We pride ourselves on providing qualitative, cost effective services, which can meet our clients' ad-hoc requirements.

As a member of ESOMAR, AMA and CMRA (China Marketing Research Association), MIMR efforts on going to the globalization by continuing updating the research technologies and study fields, and establishing close relationships with world-wide industry partners.

RESEARCH EXPERTISE

• Brand: Market Segmentation, Brand Image & Positioning, Brand Strength & Weakness, and Brand Loyalty.
• Market Demand: Market Capacity, Product usage/quality Perception.
• Customer Satisfaction Study: Customers' study, and Sellers' study.
• Advertising: Pre and Post Advertising Test, and Advertising Effectiveness Tracking Study.
• Promotion: Sampling Execution Evaluation, and Promotion Effectiveness Tracking Study
• Others: New Product Research Development, Media Research, Wholesales or Retail Research, Volume Forecast.

RESEARCH TECHNIQUES

• BEM (Brand Equity Monitors)
• Tracking Study
• H&P (Habits & Practice Study)
• CT/CUT (Concept Test / Concept and Usage Test)
• U&A (Usage and Attitude Study)
• Product Test
• Pricing Test
• Advertising Copy/Story Board Test
• Business-to-Business Research
• SEE (Sampling Execution and Evaluation)
• CSS (Customer Satisfaction Survey)

Data Collection Methods

• Door-to-door interview
• Central Location Test
• Telephone Fieldwork
• CATI
• Focus Group Discussion
• In-depth interview

CATEGORY EXPERTISES

• Household personal products (oral care products, diaper,etc. )
• Pharmaceuticals/Medicine
• Food/Beverage
• Cigarettes
• Moisturizer/Cosmetics
• Household electrical
• Telecommunication
• PC / IT industry
• Advertising/Media