| Description |
Marketing Decision Research (Pacific) Limited (MDR)
is a professional full service research agency with offices in Hong
Kong, China (Beijing, Shanghai, Guangzhou, Chengdu and Shenzhen)
and Taiwan (Taipei and Kaohsiung).
Plus a comprehensive network of strategic partners covering all
major cities in China. Type of research we do
- Basic Market Study / Market Tracking Study
- Product Positioning Studies
- Corporate Image Studies
- New Product Concepts Exploratory & Development Studies
- Post-Launch Product Evaluation Studies
- Retail Chain Store Studies
- Retail Audit
- Feasibility Studies
- Home Placement Product Studies
- Package Testing
- Total Offer Test
- Various types of research in support of total quality assessment
/ management and reengineering initatives, e.g. quality process
measurement, customer requirements and needs research, customer
satisfaction study, quality assessment, etc.
- Social Research
- Public Opinion Polling
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